Jani Pösö, the CEO of It’s Alive Films, is a producer and screenwriter. He has produced 5 feature films and 3 TV-series, all of them internationally acclaimed. Jani wrote and produced his first theatre play in 1996, his first short film in 2006, his first feature in 2011 and his first book in 2018. He is also behind It’s Alive Films’ multi-remade TV-format Mental. Jani has also produced music, theatre and events, established two advertising agencies and overseen a fashion brand.