Giovanni has worked since 2002 in development and production of over 20 documentaries and shorts in Italy and UK. He also directed (2011 Ilaria Alpi Award) and this expertise help him to understand and relate productive and artistic needs. At the end of 2011 he took the head of Kino produzioni and changed the core business of the company from TV service production to development and production of cinematic stories with emerging directors. He also founded in Rome with other 50 professionals a small theater/bistrot, Il Kino. From then he is also experiencing being a distributor and a vendor.